Summary
“Emerging
Consumer Trends and their Future Impact on FMCG Industry” is a new
report that globally analyzes the prominence of key trends for consumer
behavior, organization business strategy, and industry dynamics over the next
three years. This report also examines executive opinions about the steps or
activities planned by organizations over the next three years to improve
customer satisfaction and convenience, increase environment friendliness and
ethical quotient, enhance personalization and customization, and improve the
premium credential of the product.
Key Findings
Convenience and health will be significant consumer trends over the next three
years
Health, naturalness and simplicity, and
convenience will play an important role in shaping the industry over the next
three years
Organizations are adopting sustainable
sourcing and minimizing pollution to make their product portfolio more ethical
and environment friendly over the next three years
Organizations are planning to enhance
quality assurance levels and improve the premium credentials of products over
the next three years
The highest percentage of executives who
operate in Asia-Pacific consider heart health as a significant health issue for
their organization
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Synopsis
This report is the result of an extensive survey drawn from Canadeans exclusive
panel of leading global FMCG industry executives. The report examines the
potential impact of specific trends on consumers, organizations, and the
industry over the next three years. Furthermore, the report highlights the
activities planned by organizations to simplify consumer choices, increase
convenience by product packaging techniques, and enhance product image.
Moreover, this report provides information about prominent health issues from an
organizations perspective and the steps taken to make their product portfolio
more ethical and environmentally friendly over the next three years.
In particular, it provides an in-depth analysis of the following:
Steps to help consumers avoid selection dilemma: it identifies activities
undertaken by organizations to make the choices easier for consumers who intend
to avoid a trade-off between health and indulgence
The significance of health as a trend
from a consumer, organization, and industry point of view: anticipates the
impact of health on consumer behavior, organization business strategy, and
industry dynamics over the next three years
Health issues: examines significant
health issues from an organizations perspective
The significance of convenience as a
trend from a consumer, organization, and industry point of view: anticipates
the impact of convenience on consumer behavior, organization business strategy,
and industry dynamics over the next three years
The significance of naturalness and
simplicity as a trend from a consumer, organization, and industry point of view:
anticipates the impact of naturalness and simplicity on consumer behavior,
organization business strategy, and industry dynamics over the next three years
Focus on product packaging:
identifies steps taken by organizations to make products more convenient through
product packaging
Steps to improve the premium credential
of the product over the next three years: identifies activities preferred by
organizations over the next three years to enhance product image
Organizations preferred approaches to
enhance the ethical quotient and environment friendliness of a product range:
identifies steps taken by organizations to make their product portfolio more
ethical and environmentally friendly over the next three years
Reasons To Buy
The report provides information about
significant trends from a consumer, organization, and industry perspective over
the next three years. This will allow organizations to make an effective
business strategy
The report helps readers to make business
decisions by examining health issues, which are important from an organizations
point of view
Organizations will be provided information
about the activities undertaken to improve the premium credential of the product
over the next three years
The report highlights activities planned
by organizations over the next three years to simplify consumption alternatives
for consumers. This will help organizations to assess consumer expectations and
enhance product innovation
The report identifies organizations
preferred approaches over the next three years towards increasing environment
friendliness and enhancing their ethical quotient. This will help organizations
to redesign CSR policies and initiatives in a better way
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