This research report presents shipment volume and value forecast and recent quarter review of the Greater China notebook PC industry. The report includes shipment volume and value, ASP, manufacturer volume ranking, shipment by assembly level, shipment by price point, and product mix analysis.
The content of this report is based on primary data obtained through interviews with notebook PC makers. The report finds that the Greater China notebook PC industrys shipment volume in the fourth quarter of 2014 topped around 37.6 million units, down 1.0% sequentially and 6% year-on-year. In anticipation of the peak seasonal demand in Europe and North America toward year-end, notebook PCs were shipped in advance to those regional markets in the third quarter of 2014.
Hence, the industrys shipment volume declined in the fourth quarter of 2014 as the inventory level at distribution-end remained high and PC branded vendors were more conservative when placing orders. In the first quarter of 2015, the European and US markets are in the inventory clearance phase following the end of seasonal sales period.
Coupled with the depreciation of Taiwanese dollars, Taiwanese PC brands tend to be more cautious about their overseas inventory management. As a result, it is predicted that the industry will see over 10% sequential decline in the first quarter of 2015.
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Table of Contents
Greater China Notebook PC Shipment Volume, 1Q 2013 - 4Q 2015
Greater China Notebook PC Shipment Value and ASP, 1Q 2013 - 2Q 2015
Greater China Notebook PC Manufacturer Volume Ranking, 1Q 2013 - 4Q 2014
Greater China Notebook PC Shipment Volume by Maker, 1Q 2013 - 4Q 2014
Greater China Notebook PC Shipment Share by Maker, 1Q 2013 - 4Q 2014
Greater China Notebook PC Shipment Volume by Assembly Level, 1Q 2013 - 4Q 2014
Greater China Notebook PC Shipment Share by Assembly Level, 1Q 2013 - 4Q 2014
Greater China Notebook PC Shipment Volume by Screen Size, 1Q 2013 - 4Q 2014
Greater China Notebook PC Shipment Share by Screen Size, 1Q 2013 - 4Q 2014
Greater China Notebook PC Shipment Volume by Computing Platform Types, 1Q 2013 - 4Q 2014
Greater China Notebook PC Shipment Share by Computing Platform Type, 1Q 2013 - 4Q 2014
Greater China Notebook PC Shipment Volume by Price Point, 1Q 2013 - 4Q 2014
Greater China Notebook PC Shipment Share by Price Point, 1Q 2013 - 4Q 2014
Greater China Notebook PC Shipment Volume by Production Location, 1Q 2013 - 4Q 2014
Greater China Notebook PC Shipment Share by Production Location, 1Q 2013 - 4Q 2014
Greater China Notebook PC Shipment Volume by Shipment Destination, 1Q 2013 - 4Q 2014
Greater China Notebook PC Shipment Share by Shipment Destination, 1Q 2013 - 4Q 2014
Greater China Notebook PC Shipment Volume by Business Type, 1Q 2013 - 4Q 2014
Greater China Notebook PC Shipment Share by Business Type, 1Q 2013 - 4Q 2014
Greater China Notebook PC Shipment Volume by Customer, 1Q 2013 - 4Q 2014
Greater China Notebook PC Shipment Share by Customer, 1Q 2013 - 4Q 2014
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